Care Operations Platform for IVF Clinics

More patients.
More completed cycles

Keep your existing systems. Increase their impact.

Automate routine tasks.
No patient enquiry goes unanswered.
You know exactly where the clinic is growing – and where it can grow.
+50 %
coordinator capacity
+20 %
conversion of new leads (automated patient onboarding)
+25 %
patient retention after an unsuccessful cycle
From €799
per month — Free implementation
Transparent pricing. No hidden fees.
Trusted by IVF Clinics

Your system works. Your data exists.
We Add the Context.

Three systems. Three sources of information. Ivy brings your data, communication, and reporting together in one place — without changing how your clinical teams work.

SMX
Clinical System
It stays yours. Ivy connects via API and works alongside it.
CRM
Your CRM
Most CRMs were not built for the IVF patient journey. 66% of patients require more than one cycle — do you know what happens after an unsuccessful one?
XLS
Reporting
Gives management one overview – in one place, in real time.
↓ Ivy connects everything
Ivy
One dashboard. One source of truth. No migration required.
See clinic performance, patient retention, and cash flow in real time.

No changes for your clinical team

Clinical teams continue working in their existing EHR system. Ivy runs alongside it.

Fast deployment with no disruption

Less paperwork. More care

Treatment protocols, medication reminders, consent forms and routine communication are handled automatically by Ivy. Patients respond with a single click. Coordinators gain time for meaningful patient interactions.

15+ hours saved per coordinator per week (avg.)

See the bigger picture

Track coordinator performance, retention after unsuccessful cycles, and cash flow in real time. Know exactly where patients drop off — and where growth opportunities exist.

Data-driven decision making

Up and Running in Just 2 hours

No large-scale IT project. No complex data migration. No disruption to clinic operations.

Live by next week

Three steps. No disruption

01

Implemented Within a Week

Ivy is up and running within days. Doctors continue working in their existing clinical system while Ivy integrates with your current software.

2-hour go-live · No disruption to operations
02

Measurable Impact Within the First Month

Ivy automates medication reminders, documentation, test results, and routine patient communication, ensuring every interaction happens at the right time and in the right language. Real-time reporting gives you clear visibility into improvements in clinic efficiency.

+50% coordinator capacity · Up to 80% fewer routine calls
03

See your entire clinic in one view

Track team performance, patient retention, capacity utilisation, and key clinic metrics from a single dashboard. The data you already have finally comes together.

Real-time dashboard · Data-driven decision making
Patient Portal and App

Step-by-Step Treatment Guidance

Treatment protocols, medication reminders, embryology updates, and documents in one place. Available in 15 languages and fully branded for your clinic.

Patient Retention

Support Beyond an Unsuccessful Cycle

Content developed in collaboration with psychologists keeps your clinic connected with patients through treatment's hardest moments.

Donor Programme

Full Donor Oversight. Zero Extra Admin.

Ivy automatically tracks every key milestone and sends timely reminders by app, email, or SMS.

Security

End-to-End Encryption. You Control the Keys.

Patient data is encrypted before it leaves your clinic. The platform is designed to support GDPR and HIPAA compliance, and a zero-access architecture ensures that no one outside your clinic, including Ivy support staff, can access patient data.

Three roles. One platform. Different value for each

See where your clinic is growing — and where it could

Three systems. Many Excels and versions of the truth. Ivy gives you one real-time view of coordinator performance, patient retention, and cashflow — no manual data collection.

Real-time management reporting

Track coordinator performance, patient retention, and cashflow without manually collecting data from multiple systems.

CRM built for the entire patient lifecycle

66% of patients require more than one cycle. Ivy manages communication and care continuity across the entire IVF journey.

SOP automation

Routine workflows run automatically, giving coordinators on average 15 hours back each week and increasing patient capacity by up to 50%.

What owners gain
“For the first time, I can see where patients are dropping off, what it costs us, and now I can stop it.”
Retention after unsuccessful cycles+25 %
Coordinator capacity+50 %
Implementation2 hours
Pricing from€799 per month

Less paperwork. More time for patients

Treatment protocols, medication reminders, consent forms, and routine patient enquiries are handled automatically. Coordinators can focus on what technology cannot replace: meaningful human support.

Smart Communication 24/7

The right information reaches the right patient at the right time. Patients respond with a single click. No phone calls required.

Intelligent Task Prioritisation

Everything in one place. Tasks are automatically organised by urgency, ensuring nothing falls through the cracks, even during staff absences.

Mobile Access 24/7

Access complete patient histories from your phone, whether you’re in the clinic or on call.

What coordinators gain
“With Ivy, I’ve never had a patient contact me because they didn’t know how to take their medication.”
Time saved per week15 hours (on average)
Reduction of routine calls60–80 %
Capacity for patients+50 %
Faster onboarding & IVF proficiencyUp to 3 months

A 24/7 treatment companion. In their own language

IVF can be challenging — both medically and emotionally. With Ivy, patients have access to step-by-step treatment guidance, medication reminders, embryology updates, and emotional support directly on their phone.

Automated Medication Reminders

Push notifications, SMS messages, and emails are delivered at the right time and in the patient’s preferred language. Available in 15 languages including Czech, English, German, Ukrainian, and more.

Support After Unsuccessful Cycles

Content developed in collaboration with psychologists. Clinics stay connected, patients stay supported, even after an unsuccessful cycle.

Embryology Updates in the App

Clinics decide when and what to share. Patients can securely access embryology updates directly from their mobile device.

What patients gain
“With Ivy, treatment feels simpler and less stressful.”
Communication languages15 languages
Medication remindersPush / SMS / email
Emotional support contentAutomated
Document access24/7 via mobile app

Feedback from IVF clinic teams that have worked with Ivy

“With Ivy, I’ve never had a patient contact me because they didn’t know how to take their medication.”
Coordinator
“Working with Ivy was a very positive experience. It has the potential to support patients not only during treatment protocols, but throughout their entire fertility journey.”
Coordinator
“Patients using Ivy seemed more confident. Treatment felt simpler and less stressful for them.”
Coordinator
“Ivy was intuitive and easy to use. Adapting it to our clinic’s needs was straightforward.”
Coordinator
“Ivy helps simplify treatment and reduces stress for our patients.”
Coordinator
“We’re just getting started. Interested in becoming a reference clinic? Help shape the future of Ivy.”
Ivy Assistant — Q2 2026

Built on technology
Shaped by clinical practice

Founded in Brno, Czech Republic, one of Central Europe's leading technology and research hubs, Ivy Assistant is built by software engineers working alongside IVF specialists, coordinators, and psychologists.

We are part of the innovation ecosystem around JIC and, as Masaryk University alumni, based at CERIT Science Park. For over 7 years, we have been building technology focused on assisted reproduction.

Ivy Assistant CEO

We don't change how doctors work.
We give clinics better insight

We know that the EHR system is the most important tool for your medical team. That's why Ivy doesn't replace it — or ask anyone to learn something new.

Ivy integrates with your existing systems, connecting clinical, operational, and business data into a single view. Clinic performance, patient retention, and team capacity — all in one place, for the first time.

Seamless switching between Ivy and your EHR system
Automatic synchronisation of patient records and personal data
Intake form data transferred directly to patient records
No duplicate data entry
Compatible with additional clinical systems
EHR integration – no VPNs, no open ports

Clinical System

Treatment · Protocols · Medical Records

Remains unchanged
— Native Integration —

Ivy Assistant

CRM · Communication · Automation · Reporting

A new operational layer

One dashboard

Performance · Retention · Cashflow · KPIs

Real-time visibility

Your numbers.
Your potential return

Enter your clinic's details below. We'll walk through a tailored calculation together during your demo.

220
€2,400€6,000
10 %35 %
Estimated annual EBITDA impact
additional EBITDA from increased patient capacity
ROI % p.a.
Payback period
Results are indicative and based on a conservative model (+20% coordinator capacity, EBITDA generated from additional patients).
Get a tailored ROI calculation for your clinic during the demo call →
30 minutes to see your clinic's growth potential

Book a demo.
We'll look at your clinic
through a different lens

No lengthy presentations. No generic product walkthroughs. Using your clinic's data, we'll show you how Ivy can impact team capacity, patient retention, and clinic profitability. We won't start with the product — we'll start with the numbers.

Book a Consultation →